EuroTribe

your guide to Europe off the beaten path

European Tourism Branding – Who does it better?

As tourism is one of the most profitable industries in the world, a lot of effort is required in the fields of marketing and branding by respective National Tourism Organisations….

As tourism is one of the most profitable industries in the world, a lot of effort is required in the fields of marketing and branding by respective National Tourism Organisations. And as such, every country tries to position themselves in the market by being more original via their unique tourism branding.

This post comes after the National Tourism Organisation of the Czech Republic, decided to re-brand their country as Czech RepubLIKE, as ‘like’ couldn’t get any more overrated already. You don’t need to change your country’s name to ‘LIKE’ to make it more social friendly, therefore we ‘like’ the video accompanying their campaign much better than the logo.

Below we have a list of logos representing the tourism industry in specific countries all over Europe. Each logo should differentiate the country to another one and make it more unique; but, are they really that original when it comes to visual identity?

Let’s take a look.

ALBANIA

albania tourism logo

 ANDORRA

andorra tourism logo

 AUSTRIA

Austria tourism logo

 BELGIUM

belgian tourist office logo

 BULGARIA

bulgaria tourism logo

CROATIA

croatia tourism logo

CYPRUS

cyprus tourism logo

CZECH REPUBLIC

DENMARK

 ESTONIA

estonia tourism logo

FINLAND

finland tourism logo

FRANCE

france tourism logo

 GEORGIA

georgia tourism logo

GERMANY

germany tourism logo

GREECE

greece tourism logo

HUNGARY

hungary tourism logo

ICELAND

iceland tourism logo

IRELAND

ireland tourism logo

ITALY

Italy tourism logo

LATVIA

latvia tourism logo

Of course, logos do not represent the branding of a country and its tourism organisation as a whole. That’s why for example, the Croatian tourist board won the award for the best tourism film in Warsaw this year called “Ode to Joy”. The Austrian logo is quite simple with the saying “Holidays in Austria”. The Cypriot logo is one of the best in my opinion because it represents the sun and sea – two elements that Cyprus is the most famous for. The Finnish and Danish logos are quite simple, whilst the Italian logo is very poor for a country with one of the richest histories on the continent.

If I had to pick a country I would visit next, but based only on the LOGO, then it would be: Albania and Cyprus.

Let’s continue.

LITHUANIA

lithuania tourism logo

LUXEMBOURG

luxembourg tourism logo

MALTA

malta tourism logo

MONTENEGRO

montenegro tourism logo

THE NETHERLANDS

netherlands tourism logo

POLAND

poland tourism logo

PORTUGAL

portugal tourism logo

ROMANIA

Romania tourism logo

 SERBIA

serbia tourism logo

SLOVAKIA

slovakia tourism logo

SLOVENIA

slovenia tourism logo

SPAIN

spain tourism logo

SWEDEN

sweden tourism info

SWITZERLAND

switzerland tourism logo

TURKEY

turkey tourism logo

GREAT BRITAIN

great britain tourism logo

 

The logo of Luxembourg is very simple but with a very modern and colourful typography and if such a logo was intended to be simple, they should look like this one. The Dutch logo represents one of the national symbols with very nice typography and in orange colour, which is the main colour associated with the country.

The Polish logo is a great example of how tourism logos should look, and it’s one of the better ones if not the best on the list. It represents forests, seas and mountains and therefore promotes the country as nature friendly.

Serbia’s logo is colorful whilst the Romanian one also has a feel for nature.

Sweden has a simple logo with nice and modern typography, but on the other hand Sweden along with Norway is doing amazing job on promoting their countries on social media services.

The Swiss logo is another example of a nice but simple logo, with great typography and most importantly a strong message.

If I had to pick the countries that I would visit next, only based on their logo, they would be: the Netherlands, Poland, Romania and Switzerland.

And what about you? Which logo did you like the most? Or which one do you like the least? Let us know in the comments below!

All images belong to their respective National Tourism Organisations.

 

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The Hidden Europe (Book Review)

“The Hidden Europe: What Eastern Europeans Can Teach Us” is written by Francis Tapon, one of the most famous world backpackers. This book is based on Francis’ trips to Eastern…

The Hidden Europe: What Eastern Europeans Can Teach Us” is written by Francis Tapon, one of the most famous world backpackers.

This book is based on Francis’ trips to Eastern Europe, where he spent nearly three years traveling and exploring 25 countries. Those 25 countries include: Finland, Estonia, Latvia, Lithuania, Belarus, Poland, Eastern Germany, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Serbia, Bosnia & Herzegovina, Montenegro, Albania, Kosovo, Macedonia, Greece, Turkey, Bulgaria, Romania, Moldova, Ukraine and Russia.

25 countries – 25 chapters and each one consisting of Francis’ personal adventures, the country’s history, food, language, sites, stereotypes, interaction with the locals plus lets not forget humor. There’s just a lot of humor in this book.

According to Francis by reading this book you will learn;

  • Why Baltic people are human squirrels

  • When and why Poland disappeared from Europe

  • Why Czechoslovakia and Yugoslavia broke up

  • Why Hungarians are really Martians

  • Why the Balkans is so screwed up

  • Why there’s much more to Romania than Dracula.

  • What the future holds for Belarus, Ukraine, Russia.

    plus much more!

The adventure begins above the Arctic Circle where Francis gets locked in an outhouse (which is very interesting btw!), then moves onto the Baltics, Belarus, Poland, all the way to the Balkans and finishes with Moldova, Ukraine and Russia.

And as each chapter ends, Francis explains to the readers what we can learn from each country he has visited through his unique experiences. Whilst writing this review, I became inspired to do the same so here are some key things that this book and Francis can teach us;

How to write
Tapon proves that history doesn’t really have to be boring, and that is in fact very interesting. The book is very entertaining,  and most of all very insightful, which I think is a very important characteristic every travel blogger and writer should have. Through vigorous reading and practice, we can all improve our writing style and this is one book I would recommend to everyone. The Hidden Europe is also is full of humor and jokes that will definitely crack you up. This book goes to my “favorite” list and it will definitely be utilized as some kind of alternative travel guide when visiting some of these Eastern European countries.

To be objective

We all love our countries but sometimes we end up being subjective about it like a vision coming through blurred glasses. It’s time to take those glasses off and see what is in front of us, to search for objective facts and look to the future rather than the past, which Francis explains very well in the Hungary chapter. Many of us fall for that trap but nobody lives from the past and the glorious history. And not just that we are often subjective about our own country, but we are also subjective about other countries as well. As soon as we start traveling more, we see our country, our city in a different way than before. And here’s one nice quote:

“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” – Mark Twain

Camp

When was the last time you spent some time in the nature? When was the last time you’ve camped, or maybe you never have? Leave your excuses at the door, literally, and do something different. How did Francis manage to visit almost over 80 countries? He camped.

Get off the path

Paris, London and Amsterdam are awesome and surely deserve to be visited. But the world is huge and does not consist of what you only see advertised by your local tourist agency. Why not ski on the Tatra’s rather than the Alps? Or visit the Black Sea Coast rather than the Ligurian Coast? Surely some places are more famous due to its qualities but it’s not what makes your travel experience better. It’s the people you meet, the challenges you succeed in, the risks you take and the things you learn. Travel is a much better way to learn than any school. Don’t just see it through your eyes – but through your heart too.

Be social

How many times have you traveled somewhere with your friends, ate in a restaurant and never really cared about the things or people around you. How many times have you socialized with someone in a foreign country, besides just asking them to show you how to get to some point on a map or explain to you what bus to take to get somewhere. That’s just wrong. Go talk to someone, ask them about their country, their point of view, learn history from the locals, make friends and have valuable experiences. Friends make our world richer.

I won’t reveal more. There were things with which I disagreed with as well, but that is just normal and we’re not supposed to think the same – that’s what makes our experiences truly unique. In conclusion I think everyone who loves travel, history and is interested in learning new and interesting facts should read this book.

You can order the book if you visit his official website by clicking here or via Amazon.

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10 things to do in Serbia

Serbia is open for tourism all year round and although tourists enjoy spending their time in Belgrade, the country offers a variety of cultural and historical monuments, spas, mountains, fishing…

Serbia is open for tourism all year round and although tourists enjoy spending their time in Belgrade, the country offers a variety of cultural and historical monuments, spas, mountains, fishing grounds and much more.

Some of the great 10 things to do in Serbia include;

Cycling down the Danube EuroVelo 6 Route 

EuroVelo 6 route is one of the 14 routes created by the European Cyclists’ Federation in 1994. The aim of the project is  to discover amazing landscapes when cycling alongside the European rivers. EuroVelo 6 route starts from Nantes and ends at Constanta (from Atlantic to the Black Sea) and it’s 4,448km long.

Ski at Kopaonik

Kopaonik is a major ski resort in Serbia with 25 ski lifts in total and a national park established back in 1981. The mountain is mainly famous for skiing, snowboarding and trekking, but also for its rich historical heritage. It’s highest peak is Pančić, which peaks at 2,017 meters. Every March the mountain is a host to the annual Big Snow Festival.

Rafting on the Drina river

The Drina River is 346 km long, while its course through Serbia is 220 km long. It flows through Montenegro, the Republic of Srpska and Serbia. The river is famous for its old bridge in Visegrad, which was described in the famous novel “The Bridge on the Drina” written by the Nobel Prize for Literature winner in 1961, Ivo Andric. In summer the most popular activity on the river is rafting, with the most famous event being the “Drina Regatta“.

Explore Fruska Gora and its surroundings

Another jewel of Serbia is the National Park Fruška Gora which covers the territory of Vojvodina. It is famous for being the home to the historic city of Sremski Karlovci, plus is characterized by its forests and vineyards. Sixteen Orthodox monasteries are located nearby, which are famous for their architecture and treasures. Wine tasting is very popular in the region and other activities include biking, hiking, hunting and fishing. Being located just one hour from the capital and thirty minutes from Novi Sad makes the area very popular for tourists.

Get spiritual at Serbian Mount Athos

Ovčar-Kablar gorge is referred to this way as it contains more than thirteen medieval monasteries, which are known for their beauty and spectacular location. Ovčar spa is also located in the gorge, which has hot sulfuric water that is used as a treatment for healing various health problems.

Take photos of the canyon of Uvac river

The Uvac River is part of the Uvac Nature Reserve and it’s located in Western Serbia. Probably the greatest attraction of the canyon is its meanders, with some of the river bends angled at 270 degrees, and caves that form the longest cave system in Serbia. The biggest impression is the view overlooking the canyon.

Visit the Devil’s Town

There’s no devil there, but you will find around 202 exotic rock formations that are very similiar to those found in Cappadoccia, Turkey. The mystery of these formations caused the locals to give it such a name. The area is also famous for its spa which contains two springs: the Devil’s Water and the Red Well. Devil’s Town was one of the nominees in the new ‘New Seven Wonders of Nature’ campaign.

Visit Felix Romuliana

Felix Romuliana is an archeological site, spa and UNESCO World Heritage Site located near the city of Zaječar. The location of the ancient Roman complex of palaces and temples was built by the Emperor Galerius. The complex is one of the most popular stops on the Roman Emperor’s trail through the Serbian territory.

Felix Romuliana, Serbia

Learn about the Serbian history at the Military museum in Belgrade

Founded in 1878, the museum has more than 3,000 ancient and modern items. The exhibits progresses from ancient findings to medieval and modern history, while outside the museum features a display of numerous tanks and armoured cars, mostly from WW2. The museum is located inside the Belgrade Fortress which makes it a popular stop from visiting tourists.

Military museum in Belgrade

Party at Exit Festival

The Exit Festival is an annual summer festival held in the Petrovaradin Fortress of Novi Sad. In 2007 the festival was awarded as the “Best European Festival” by the UK Festival Awards. Some of the artists that have performed at the festival in the past include the Pet Shop Boys, Massive Attack, Snoop Dogg, Lily Allen, Placebo and others.

Where to stay

If you are looking for a place to stay check out Booking or HotelsCombined.

Getting there

You can search for a cheap flight to Serbia on Momondo.

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5 reasons to visit Poland

As one of the biggest European countries, Poland has a lot to offer to tourists. Check out these 5 reasons to visit Poland; History Wherever you are in Poland you…

As one of the biggest European countries, Poland has a lot to offer to tourists. Check out these 5 reasons to visit Poland;

History

Warsaw Poland

Wherever you are in Poland you won’t be able to escape its turbulent history especially from the Second World War. Being located in a very central position in Europe, between two powerful neighbors, Poland was forced to protect its sovereignty numerous times and its history is therefore very eventful. Some of the elements that represent Poland is its rich historical monuments and respect to other traditions.

Under The Jagiellonian dynasty, Poland was the largest European state extending from the Baltic to the Black Sea, but then was slowly destroyed as a country during the two World Wars with the population being devastated. Today Poland is an EU and NATO member and its rich and proud history is being showcased in museums and other cultural institutions which definitely deserve attention from tourists, especially the Warsaw Uprising Museum.

Unspoiled nature

Traveling through Poland by train is simply beautiful, as you can admire its landscapes and forests’. Besides that Poland is famous for its Baltic sea beaches, lakes and rivers that offer rest, relaxation and adventure for travelers. The beaches of the Baltic Sea are famous for amber which is called as Polish gold due to its beauty and health qualities.

Masuria is another amazing nature spot in Poland being known as the land of a Thousand lakes which are mostly small and medium in size and are hidden in forests that offer rest and more adventurous experiences of life. Another untouched pearl in Poland is Białowieża Forest – an ancient woodland famous for being home to European bison. Although most of the country is flat, with the average attitude of only 173 meters, Poland can also be proud of its mountains, with the Tatra mountains, within the fascinating town of Zakopane, attracting many mountain trekkers and skiers.

Another must is the Słowiński National Park, famous for its sand dunes and the tourist trails extending about 140 km. In total Poland has twenty three national parks and among them eight are part of the UNESCO list.

Culture

Frederyk Chopin Museum

Warsaw and other Polish cities are attractive destinations for those wanting to learn more about history and culture. Despite being heavily destroyed during WW2, nineteen UNESCO World Heritage sites are located in Poland. 90% of the Polish capital was almost flattened during the WW2, but due to amazing reconstruction, Warsaw’s Old Town secured its place on the list of UNESCO World Heritage sites as well. Warsaw also has a big selection of museums with one of the most popular ones being the “Warsaw Uprising Museum”, the National Museum and several others.

The capital has also a lot to offer to music lovers with the most popular events including; the Mozzart Festival, International Chopin Competition (which takes place every five years), International Warsaw Summer Jazz Days and others. Krakow, the historical capital of Poland, is another attractive spot for culture and art lovers, with numerous museums and two UNESCO World Heritage sites around the city. Wroclaw, Gdańsk, Poznań and Łódź are other major Polish cities that have a lot to offer in terms of cultural and religious tourism.

Polish Hospitality and Cuisine

“A guest in the house, God in the house” – Polish proverb

That probably best represents the reason number four why you need to visit Poland. Polish cuisine is influenced from French, Italian along with Jewish, Hungarian and Lithuanian cuisines. Żurek is a sour rye soup that along with pierogi best represents Polish national dishes. Kiełbasa is Polish sausage and is available in dozens of varieties, while Gołąbki is another Polish traditional dish in the form of cabbage rolls which are made of lightly cooked cabbage filled with pork or beef.

Other traditional Polish dishes include bigos, roast, tomato soup and others. Besides that Polish people are some of the most hospitable people you’ll meet and are always there ready to help you and assist you in anything you need.

Budget

Visiting Poland will definitely not break your bank, as it offers great value for money. Warsaw has some of the cheapest overnight accommodation prices among all European capital cities. You can search for accommodation on Booking and HotelsCombined.  If you are flying to Poland, check out Momondo as it will compare the best prices from different airlines.

The price of food and products bought in shops are still relatively inexpensive comparing to capitals of countries in Western Europe. Beer in Poland costs between (0,25 – 2,5 €) and dinning in one of the better restaurants from 12 to 25 €.

A meal in an inexpensive restaurant is around 4 €. Also note that the bus transportation throughout the country is cheaper than using the train but the travel time in most cases increases. For example if you book in advance with the Polish bus coach Polskibus.com, you can get bus tickets from just 1 PLN (0.23 €). Trains are also inexpensive, plus faster, and you will probably enjoy the natural landscape much more.

And these were only 5 reasons to visit Poland but be sure there’s way more! So go, explore and find out by yourself! 🙂

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How to spend 24 hours in Łódź

Łódź is the third largest city in Poland and it’s easily accessed by train, with the journey lasting about one hour and forty minutes from Warsaw. Another option is bus…

Łódź is the third largest city in Poland and it’s easily accessed by train, with the journey lasting about one hour and forty minutes from Warsaw. Another option is bus which comes at a cheaper price, but extends your travel time to two hours and forty-five minutes. Łódź was famous all over Europe for its cotton cloth yields and even called the “Promised Land”, after it became one of the largest textile production centers in Europe. That is the reason why even today the city is referred to as the Polish “Manchester”. The 20th century saw a very hard period for the city with Lodz’s population almost decimated after WW2. The industry and infrastructure were heavily destroyed as well.

Łódź itself contains a mysterious aura that can be very intriguing and fascinating, whether it’s that melancholic feeling of experiencing some of its rich old prosperous times mixed with its rapid present development, but the city itself deserves more attention from tourists and prospective travelers. In recent years the city is often overlooked by many tourists for more popular destinations in the country, and due to a lack of investment even major parts of the city suffer from poor infrastructure which can lead some to the impression; “is this really the third-largest Polish city?” Nevertheless, thanks to its beautiful palaces, rich cultural heritage, its Polish Film School, and its kind people who are always ready to help, makes you leave this city with a warm heart.

How to spend 24 hours in Łódź?

Piotrkowska Street

Piotrkowska street

First, why not start with something that Łódź is most famous for! Its PIOTRKOWSKA STREET. The ideal place for starting your sightseeing would be at the Plac Wolności, or Liberty Square, where the beginning of the street starts and continues its long length of about 4.2 kilometers, making it known as one of Europe’s largest commercial streets.

The street is home to wonderful architecture, housing and monuments – with probably the most popular feature being the Arthur Rubinstein monument, who was born in Łódź and grew up in this street. Another popular feature is the monument of the “Three Manufacturers”. It is also known as the Łódź Walk of Fame for its star-plaques which includes the names of the most important stars in Polish cinematography.

In addition to its shops, during the night the street comes alive with entertainment, having more than one hundred pubs, restaurants and clubs along its way. If you have a tight time-frame to discover all the street offers, do not worry as there are many rickshaws or trambuses along the street which is probably a good idea to invest your money in if you are in a hurry.

Manufaktura

Manufaktura Lodz

One of the things that should not be missed include MANUFAKTURA – which is a place mixed with traditional and modern elements. Traditional due to the fact this place used to be home to 19th century industrial buildings of the former Izrael Poznański’s factory and modern after its revitalisation, which made it become a popular center of entertainment, shopping and culture known all over Poland. Besides the mall, Manufaktura also has two museums, numerous restaurants and discos, a cinema and even a little tram taking you from one part of the complex to another.

What I loved about this place is how they managed to preserve the original spirit of its past in its beautiful red color facades which at the same time look very modern. This place is huge, so don’t expect to see everything if you are visiting city for only 24 hours. To make the most of your day, it’s best to visit Manufaktura during the evening, otherwise, you won’t regret a visit to this symbolic series of buildings in Łódź.

Arhitecture

If you arrive at the Łódź Kaliska station, the tram ride to the city center will take about 15-20 minutes which is already enough to gather a basic impression of the city, and its cultural heritage, which is mixed with the Jewish, German and Russian architecture styles most notable besides the local Polish style.

The city is famous for its post-industrial buildings and palaces built by the most powerful industrialists in the city and the ones who definitely deserve your attention include the Izrael Poznański’s factory and the White Factory. Poznański’s factory is the most famous Jewish landmark in the city and it is also a home to the Museum of the City of Łódź. Here you can learn more about the industrial past of the city during the 19th century. On the other hand, within the White Factory there is an Open-Air Museum of the city’s past wooden architecture.

Museum of Cinematography

Museum of Cinematography Lodz

It is very hard to see more than a handful of things in only 24 hours, but if you get the chance try to pay a visit to the Museum of Cinematography and learn more about Polish cinema and art, as Łódź offers the best cinematography in Poland.

Eating and drinking

When it comes to eating and drinking you won’t have to look far, as Piotrkowska street and Manufaktura offers you numerous pubs, cafes and restaurants with Polish and international cuisines to choose from, along with the usual fast food outlets. You can also shop for some traditional Polish souvenirs whilst in the city.

Where To Stay in Lodz

You can search for hotels in Lodz on Booking and compare cheap rates on HotelsCombined.



Booking.com

Have you ever been to Łódź or are you planning to visit? Tell us about your experience in the city, in the comments below!

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Spare time in Belgrade? Go to Avala mountain

Avala mountain is located 16 km from the capital city of Serbia, Belgrade, and it has a reputation of being a popular day or even weekend getaway from busy city…

Avala mountain is located 16 km from the capital city of Serbia, Belgrade, and it has a reputation of being a popular day or even weekend getaway from busy city life. Avala is inviting especially for its walks which allow people to relax in nature.

With a height of 511 meters, Avala fits within the ‘Mountain range’, no pun intended. In the middle ages it was famous for the Avala Town, which was later conquered by the Ottoman Turks. Today the areas surrounding Avala are not heavily populated, although the mountain’s location is very close to Belgrade’s city boundaries.

Avala mountain Belgrade

Avala is one of the protected green areas of Belgrade and it has more than 600 plant species living on the mountain. Many species are  protected by law due to their natural rarities, with 21 of the 67 bird species considered rare in Serbia.

Avala tower

Besides being famous as a traditional weekend and picnic resort, other attractions on the mountain include the newly built Avala Tower which is the tallest tower in Serbia and the Balkans region. Originally it was a telecommunication tower destroyed by the NATO bombing in 1999, with the new tower officially opened in 2010. The tower has a viewing platform on top with the beautiful view overlooking Belgrade, Vojvodina and Šumadija.

View from Avala tower

View from the tower!

One of the most famous monuments located on Avala is the “Monument to the Unknown Hero” which is a protected monument by the country.

Monument to the Unknown Hero

Monument to the Unknown Hero

For those who love sport activities besides walking, can indulge in activities including orienteering, climbing, mountain biking and running.

And if your hunger gets the best of you, on the top of the Mountain there’s a hotel with the restaurant “Avala”, dedicated to serving delicious meals.

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